The Community Corner with Beth McIntyre
EP44: Getting Executives, Teammates & Legal to Support and Back Your Community W/ Rosemary O'Neill
Episode Summary
Get ready to take some notes because our next guest is Rosemary O'Neill. Rosemary has been in the community space since 1998 when she co-founded Social Strata. Social Strata’s flagship platform, Hoopla, lets you build a branded online community. In this interview, we walk through the process of starting a community and cover topics like getting internal champions, legal buy in, content calendars and more. Take a listen!
Episode Notes
Get ready to take some notes because our next guest is Rosemary O'Neill. Rosemary has been in the community space since 1998 when she co-founded Social Strata. Social Strata’s flagship platform, Hoopla, lets you build a branded online community. In this interview, we walk through the process of starting a community and cover topics like getting internal champions, legal buy in, content calendars and more. Take a listen!
Too Long; Didn’t Listen
- 4:27m- When it comes to metrics, Rosemary starts with making sure NOT to solely focus on engagement. It’s what bosses ask for but the community should tie back to deeper goals like the corporate mission and goals, monetization and getting new customers for example.
- 6:44m- It is crucial to get your community goals wrapped into whatever your corporate process is for setting goals and talking about what you want for the next year. If you can get those incorporated into that process naturally it will help your community get prioritized instead of being off on it’s own island.
- 14:06m- Business needs can sometimes diminish creativity, which means us community managers need to always be thinking about what fresh content we can provide, like C2C or in-person events.