The Community Corner with Beth McIntyre

EP37: 3 Million Registered Users - Zero Marketing Dollars w/ The Mighty

Episode Summary

Today's guest is Mike Porath, Founder and CEO of The Mighty. The Mighty is the largest digital health community in the world and this recording is from his talk at CMX Summit. Not only does Mike share how The Mighty grew to 3 million members with zero marketing spend, he also tells one of the most inspiring stories we’ve ever heard about starting a community.

Episode Notes

Today's guest is Mike Porath, Founder and CEO of The Mighty. The Mighty is the largest digital health community in the world and this recording is from his talk at CMX Summit. Not only does Mike share how The Mighty grew to 3 million members with zero marketing spend, he also tells one of the most inspiring stories we’ve ever heard about starting a community.

Too Long; Didn't Listen

  1. Mike realized early on that solutions to many medical problems can be incredibly simple. There is an infinite amount of wisdom and knowledge out there as there are people that have gone through what you are going through. They have the experience and sharing that with others easily through their platform really started things for them.
  2. Storytelling is what defines The Mighty’s success. Mike was curious as to why there wasn’t another platform like theirs already online. What he found was that previous attempts to create an online communities were focused on the tech part. The Mighty was focused on content. To share stories of people living across the world, telling others how they faced their medical problems. This helped others to open up, to empathize and become part of the conversation.
  3. Engaging your community members is important for building a healthy community. Mike and his team knew this and he shares an incredible campaign they ran. Ensure no one is alone over the holidays, they created a video to encourage their community to send over greeting cards to those spending their holidays alone. Like those that are in rehab centers or in health facilities. They got an overwhelming response! Over 10,000 cards came from the Netherlands alone.