In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack. Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn’t stop there, when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success. Here’s a rundown of what we will talk about. Elizabeth will share with us how two things are most crucial to creating a successful community: tools, and resources. Tools that allow you to monitor your community leaders, help answer their queries and manage your community. And with resources, she refers to the “how-to” guides that have all the information that helps in fostering communities. Elizabeth will talk about the biggest mistake people make: assuming they will be able to measure ROI as soon as they start the community.. It’s better, in her opinion, that community managers focus on impacting one area of the business first and then move to the next area of impact and so on. An interesting part of the episode will be around the choosing chapter leaders, who are integral to spread the community. We learn how at Slack she is recruiting new leaders and what characteristics appeal to her most when selecting new ones. Enjoy!
In this episode, Derek is talking to Elizabeth Kinsey who is the Developer Marketing Manager at Slack.
Elizabeth knows how to create communities. She first created the Mobile Growth community at Branch Metrics which became the premier community for app developers and marketers. But her streak didn’t stop there, when she joined Slack she helped create the Slack Developer Communities from scratch, which has been a huge success. Here’s a rundown of what we will talk about.
Elizabeth will share with us how two things are most crucial to creating a successful community: tools, and resources. Tools that allow you to monitor your community leaders, help answer their queries and manage your community. And with resources, she refers to the “how-to” guides that have all the information that helps in fostering communities.
Elizabeth will talk about the biggest mistake people make: assuming they will be able to measure ROI as soon as they start the community.. It’s better, in her opinion, that community managers focus on impacting one area of the business first and then move to the next area of impact and so on.
An interesting part of the episode will be around the choosing chapter leaders, who are integral to spread the community. We learn how at Slack she is recruiting new leaders and what characteristics appeal to her most when selecting new ones. Enjoy!