The Community Corner with Beth McIntyre

EP25: Gina Bianchini on Building "Magical" Communities that Monetize Passion Projects

Episode Summary

Gina Bianchini is a strong believer of in-person communities. This shouldn’t surprise anyone as she created Ning, an online platform where you can create your own communities on your custom social networks. She then created Mighty Networks, where anyone can create community powered businesses easily. For her, niche communities have always been fascinating which is why since the early days of social media, she has been observing how people have been coming together online. And with Mighty Networks, she is kicking ass as she brings entrepreneurs, businessmen, creators and brands together, on a space where they can create communities and share content directly with them. But that’s not all. With Mighty Networks she is empowering community leaders by helping them monetize their passion projects. Gina brings an interesting perspective on the table that we usually don’t think about - community building and social media are polar opposites of each other. Why? Because people like to interact and work with those that are interested in the same things and want to learn more about it together. Just like in video games where gamers from across the globe come together, form communities, share tips and tricks with other and do much more. What’s interesting about Mighty Networks is how they are measuring the success of these communities. Unlike other platforms, Mighty Networks focuses on knowing whether the communities are actually supporting the idea that they are trying to master together and not just focus on blunt performance indicators. This one is for the books as Gina is the person you need to talk to if it’s about building online communities.

Episode Notes

Gina Bianchini is a strong believer of in-person communities.

This shouldn’t surprise anyone as she created Ning, an online platform where you can create your own communities on your custom social networks. She then created Mighty Networks, where anyone can create community powered businesses easily.

For her, niche communities have always been fascinating which is why since the early days of social media, she has been observing how people have been coming together online.

And with Mighty Networks, she is kicking ass as she brings entrepreneurs, businessmen, creators and brands together, on a space where they can create communities and share content directly with them.

But that’s not all. With Mighty Networks she is empowering community leaders by helping them monetize their passion projects.

Gina brings an interesting perspective on the table that we usually don’t think about - community building and social media are polar opposites of each other. Why? Because people like to interact and work with those that are interested in the same things and want to learn more about it together. Just like in video games where gamers from across the globe come together, form communities, share tips and tricks with other and do much more.

What’s interesting about Mighty Networks is how they are measuring the success of these communities. Unlike other platforms, Mighty Networks focuses on knowing whether the communities are actually supporting the idea that they are trying to master together and not just focus on blunt performance indicators.

This one is for the books as Gina is the person you need to talk to if it’s about building online communities.